Content Strategy & Activation Specialist (m/f/d)
Why join the Customer Acquisition department?
Our Customer Acquisition team is committed to understanding and meeting the needs of our target audiences in the electrical industry. We design and implement integrated campaigns, from defining marketing strategies to creating inspiring content that engages customers and builds brand awareness.
By joining our team, locally or globally, you’ll contribute to driving growth and increasing touchpoints with our audiences. You’ll work closely with marketing and communication experts to deliver impactful, data-driven campaigns that position our solutions in key markets and resonate with customer expectations. Using advanced tools and innovative approaches, you’ll help create meaningful connections and enhance customer loyalty.
In the Customer Acquisition department, we are shaping the electrical world of tomorrow. Share your energy and make a difference - join us!
As a Content Strategy & Activation Specialist (m/f/d) you will report to Content Strategy & Activation Manager in the Customer Marketing department based in Frankfurt or Obernai for a fixed-term contract (8 months).
What you will do?
- Define the right strategy for global marketing campaigns in order to increase customer acquisition, brand engagement and generate conversion, in collaboration with key internal stakeholders including local Marketing experts
- Elaborate strong messages and impactful stories to engage and/or win the specific customer target at different touchpoints (web, social media, etc.) in co-creation mode with our internal stakeholders and with our internal agency
- Create an activation plan across countries (ex: automated emailing campaigns + multichannel publishing)
- Measure marketing campaign results (KPIs) and recommend action plan to improve the performance
- Contribute to the animation of marketing referents community across countries to promote best practices and foster usage/reusage of content
What about you?
- Master's degree with a first experience in a marketing/communications role involving project management withing an international context
- Strong experience in creating marketing strategies and briefs for 360° communication campaigns
- Knowledge of digital communications tools (social media, websites and paid advertising such as Google Ads/Meta/LinkedIn)
- Strong customer focus with the motivation, passion and energy to get things done for our customers while inspiring others to do the same
- Fluency in English is essential
What we offer?
- Personalized onboarding experience program designed to make your first days smooth
- Opportunities to learn and grow through Hager Group's awarded Hi University.
- Internal career opportunities, over 25% of our recruitments are through internal mobility
What are the recruitment stages?
- Once your CV has been selected, you will be contacted by a recruiter for an initial phone exchange.
- You will be invited for a first interview with the hiring manager & the recruiter
- A second Interview will be then organized with the N+2 & the HR manager
Our success relies on collective energy. Apply now and power up your future with us!