National Sales Director

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Date: Mar 17, 2026

Location: Shah Alam, Shah Alam, Malaysia

Company: Hager Group

Why join the Sales department?

Each relationship with our customers is much more than a simple collaboration: it's a true partnership founded on trust and proximity. This approach enables us to exceed expectations, providing answers that are as effective for their day-to-day needs as for their most ambitious projects. What makes us unique? Our ability to offer a tailor-made service, where technical expertise and commercial commitment come together to create an incomparable experience.

Joining our Sales team means taking part in an adventure where you'll be a key player in our success. You'll be on the front line, driving our sales strategy with a proactive approach and innovative solutions, while embodying true leadership in every exchange. It's a challenge worthy of your ambition: combining a passion for customer relations with technical mastery to turn every opportunity into a success.

In our Sales department, growth is collective: we move forward together, we learn together, and you'll be a key driver. We are shaping tomorrow’s electrical world. You can too, Join us!

As a National Sales Director you will report to the S&M Managing Director - Senior Manager ASEAN Region based in Shah Alam, Malaysia for a permanent contract.

As a National Sales Director, you are responsible for leading and developing the country sales organization to achieve sustainable business growth, drive sales excellence, and strengthen channel performance in alignment with strategic objectives.

Your mission

Achieve and exceed key performance targets, including annual turnover and SPE budget
Improve pricing performance and reduce margin erosion
Lead, steer, and continuously monitor the performance of the national Sales Team
Establish structured reporting for weekly, monthly, quarterly, and annual reviews
Develop and execute the business plan, including strategic direction, target setting, and key initiatives
Ensure effective pipeline management and high forecast accuracy (>95%)
Drive sales productivity and implement continuous improvement initiatives
Define and optimize channel strategy, including partner focus and growth opportunities
Manage and develop distributor and sub-dealer networks, including engagement and retention tracking
Build and execute key account plans with clear value propositions and action plans
Implement distributor rebate and channel development programs in collaboration with internal stakeholders
Strengthen Sales Team capabilities, including skills and product knowledge development
Plan and manage succession for key sales positions

Your profile

Bachelor’s degree in Business or a related field
Minimum 10 years of experience in Sales and Channel Management
Strong understanding of key stakeholders such as Distributors, System Integrators, Consultants, and End Users
Proven experience in customer segmentation and market development
Solid knowledge of the Malaysian market and its diversity
Strong results orientation with a focus on excellence and performance
Demonstrated ability to lead change and drive strategic initiatives
Excellent relationship-building and stakeholder management skills
Strong communication skills, both written and verbal
High level of motivation, autonomy, and accountability
Strong process orientation and discipline
Fluent in English

What we offer?

Personalized onboarding experience program designed to make your first days smooth
Opportunities to learn and grow through Hager Group's awarded Hi University.
Internal career opportunities, over 25% of our recruitments are through internal mobility

What are the recruitment stages?

Once your CV has been selected, you will be contacted by a recruiter for an initial exchange.
You will be invited for a first interview with the Hiring Manager & HR responsible
A second Interview will be then organized with the VP International Sales

Our success relies on collective energy. Apply now and power up your future with us!

Apply now »