Growth Marketing Specialist - Project Business (m/f/d)
Why join the Marketing & Sales department?
Each relationship with our customers is much more than a simple collaboration: it's a true partnership founded on trust and proximity. This approach enables us to exceed expectations, providing answers that are as effective for their day-to-day needs as for their most ambitious projects. What makes us unique? Our ability to offer a tailor-made service, where technical expertise and commercial commitment come together to create an incomparable experience.
Joining our sales team means taking part in an adventure where you'll be a key player in our success. You'll be on the front line, driving our sales strategy with a proactive approach and innovative solutions, while embodying true leadership in every exchange. It's a challenge worthy of your ambition: combining a passion for customer relations with technical mastery to turn every opportunity into a success.
In our sales department, growth is collective: we move forward together, we learn together, and you'll be a key driver. We are shaping tomorrow’s electrical world. You can too, Join us!
As a Growth Marketing Specialist - Project Business (m/f/d) you will be based in Blieskastel for a Permanent contract.
Mission
The Growth Marketing Specialist (Project Business) shapes and leads the marketing agenda for the Project Business segment, enabling customer centric, scalable, and sustainable growth. By owning the end to end customer journey, the role translates business priorities into a clear, data driven marketing strategy and execution roadmap. In close collaboration with Sales and cross functional Marketing and Digital teams, the role connects product and solution launches with differentiated value propositions, drives measurable demand and pipeline impact, and continuously improves marketing performance across global markets through insight led optimisation and simplification at scale.
Responsibilities
- Own the growth marketing strategy for the Project Business segment, with end-to-end responsibility across the full customer journey from awareness and demand generation to conversion and retention.
- Translate business ambitions into a segmented, multi‑year marketing roadmap per vertical and target group, building measurable objectives and an actionable marketing calendar aligned with enterprise and regional priorities.
- Drive scalable and sustainable growth through multi‑channel, data‑driven marketing strategies, continuously optimising funnels, value propositions, and messaging through insights, experimentation, and performance.
- Architect globally aligned, locally scalable activation and campaign plans, including automated journeys, targeted content ecosystems, media strategy, and integrated multi‑market execution.
- Connect product and solution launches with compelling storytelling, customer benefits, and tailored value propositions for key target audiences (e.g. specifiers, panel builders), ensuring relevance across markets and segments.
- Define strategic campaign priorities and briefs for Content Marketing and Digital teams, ensuring cohesive awareness, demand, nurturing, and conversion programmes across owned, earned, and paid channels.
- Partner closely with Sales, Project Business leadership, and cross‑functional Marketing and Digital teams to align on go‑to‑market priorities, challenge assumptions when needed, and ensure unified execution.
- Own campaign performance and budgets, measuring success through pipeline impact, sales‑qualified leads, and incremental revenue contribution, continuously optimising through insights and test‑and‑learn approaches.
Profile
- Strong communication style and stakeholder management with senior counterparts; assertive; high autonomy and ownership mindset
- Proven track record in B2B Project Business marketing, ideally with exposure to key competitors/market players and large contractor ecosystems
- Demonstrated output in customer acquisition, product campaigns, and product launches across the full marketing funnel; experience taking ownership of campaign budgets
- Strong market orientation and network: understands key players beyond products and knows how to engage and influence in the market
- Excellent cross-functional collaboration skills (Sales, Product, Content, Digital/CRM, Analytics) to drive strategy and execution jointly with the business
- Fluent in English; French or German is a strong plus. Technical background or strong technical interest is beneficial
What we offer?
- Personalized onboarding experience program designed to make your first days smooth
- Opportunities to learn and grow through Hager Group's awarded Hi University.
- Internal career opportunities, over 25% of our recruitments are through internal mobility
What are the recruitment stages?
- Once your CV has been selected, you will be contacted by a recruiter for an initial phone exchange.
- You will be invited for a first interview with the hiring manager & the recruiter
- A second Interview will be then organized with the N+2 & the HR manager
Our success relies on collective energy. Apply now and power up your future with us!